Our products are made of the highest quality materials.
From our 100% natural food-grade silicone to our All New Material non-toxic custom plush toys, we pride ourselves on producing SAFE toys for your very own ‘new little wonder.’
All NLW designer products are Independently tested by a US laboratory and confirmed to be Fully FDA and US CPSIA compliant…
…and each of our products is designed with your child’s learning and discovery in mind!
Our promise to you!
No harmful chemicals ~
- BPA-free, PVC-free, Phthalate-free, Cadmium-free, Nitrosamine-free, lead-free, latex-free.
- Non-toxic, odorless, tasteless materials are our standard.
- Our silicone products are resistant to bacteria and will not support the growth of mold.
Promotes learning ~
- We design our products to positively impact your baby’s learning.
- Black and white contrasting is proven to register powerfully on baby’s retina and send the strongest visual signals for brain development.
- Bright color contrasting provides age-appropriate visual stimulation to boost baby’s brain development.
Safe and soothing ~
- Our teething products are made of organic silicone rubber. Flexible and soothing for baby’s gums, our teethers are designed to promote healthy tooth growth and support.
- Our plush items offer the safest play for baby. All portions of our plush are handmade with labor intensive embroidery to avoid any potential choking hazard. You won’t find any glued-on buttons or sewn-on eyes/nose on our products.
Designed to facilitate discovery ~
- Our products are easy for baby to grasp with numerous parts to explore and hold.
- We design our products to to be specially sized for either a baby’s or toddler’s grip and enjoyment, supporting the development of hand-eye coordination.
Easy to clean ~
- Our silicone products are microwave, dishwasher and freezer safe and can be sterilized at high temperatures.
- Our plush toys are machine washable when using a protective mesh wash bag.